Trainers Karena and Katrina started lifestyle brand Tone It Up®, focusing on workouts, recipes, lifestyle choices & building a strong community! We created a packaging system that embodies the brands exuberant energy and style! Making sure the consumer, whichever level of experience, felt educated enough to use the equipment properly and with confidence.

We designed a package that combines lifestyle, fitness education, and connecting consumers to their widespread community found online.

KATE CARLSON+packaging design
+dieline creation
+product photography

STEFAN HARTUNG
+packaging art direction

Trainers Karena and Katrina started lifestyle brand Tone It Up®, focusing on workouts, recipes, lifestyle choices & building a strong community! We created a packaging system that embodies the brands exuberant energy and style! Making sure the consumer, whichever level of experience, felt educated enough to use the equipment properly and with confidence.

We designed a package that combines lifestyle, fitness education, and connecting consumers to their widespread community found online.

KATE CARLSON
+packaging design
+dieline creation
+product photography

STEFAN HARTUNG
+packaging art direction