Concerned about consuming proper nutrition during her busy schedule, Nancy decided to take things in to her own hands, literally! And so Spoon Optional® was born. Fresh, healthy, sippable soups on-the-go. To design a packaging solution that lets the product shine through metaphorically as well as literally. Create a package design that clearly communicates the quality of ingredients to busy, health conscious consumers. Now a days social media is incorporated in our daily life and consumers are choosing products that reflect their style and are also instagram ready.

KATE CARLSON
+ packaging designer

STEFAN HARTUNG
+ packaging creative direction

KAYD ROY
+ photoshoot creative direction

CHELSIE LOPEZ PRODUCTIONS
+ photographer