Nutrena saw an opportunity to create a more natural Super Premium Pet food brand focusing on the the Ag Market, specifically tapping in to the emotional connection farmers have with their trusted field companions.

How do you get the Ag-focused community to get behind yet another emerging dog food brand? As well as creating a story that stands out amongst a sea of other dog food brands. 

Counting, casting and going on location! The key was to find hard working animals that have a deeper story to share. By bringing our service, therapy, & rescue pets to the farm — allowed us to capture the true joy and happiness they felt. Helping us tap in to the emotional side of the hard working Ag-Market consumer in a honest, deep rooted way.

KATE CARLSON
+art director
+brand & package designer

STEFAN HARTUNG
+creative director

SARAH BETH PHOTOGRAPHY
+photographer

BRIAN BEATTY
+copy writer

TRICIA LEANGER
+account/interviewer

514 STUDIOS
+coordination/scouting