Malt-O-Meal came to us after they inquired a brand called Naturally Nora. It was a natural baked goods brand sold online that they saw major potential in. Our job was to rebrand it and create packaging for not only the baked goods line but also design the cereal extension.

Updating their brand while keeping some fundamental elements that Nora herself thought were major brand identifiers. Appealing to mothers that care about feeding their kids natural foods but are also on a budget.

Getting in the mindset of a child eating breakfast. But also keeping in mind the Mom who only wants the best natural cereal for her little bundle of joy! The obvious solution — getting our hands dirty & playing with our food!

KATE CARLSON
+designer/food stylist

JEN SMITH
+designer

STEFAN HARTUNG
+art director

BOB ROLOFF
+photographer