Angelo had a dream of opening a restaurant here in the states, growing up in Greece and watching his parents own and run a restaurant was his inspiration. He just couldn't believe there was not one place in Minnesota that served a genuinely tasty pork gyro he was so used to from back home. So he decided to take the jump and dive head first into the restaurant business.
The challenge was to design a genuinely unique, authentic greek experience that exuded Angelo's passion and playfulness, without falling into that typical greek stereotypical look and feel. We focused on playing up the fun, naughty side of the greek culture! Developing a brand identity system that was fun, energetic and quirky was the key to standing out amongst the crowd of Christos and It's Greek to Me's.
KATE CARLSON
+logo designer
+brand identity
+website design & development
+collateral design
+interior design (location 1 & 2)
STEFAN HARTUNG
+creative director
+photographer